- Wizz Africa sectors: Business, Computers
- Listed: August 28, 2016 6:08 pm
- Expires: This ad has expired
HOW TO FIND A GOOD SEO COMPANY
How to find a good SEO company is a short and free manual from Afritrada Services which can assist you to make the right choice.
The SEO problem with lot of websites.
You have a website, but only a few visitors per day. What can you do to increase your numbers? Lot of African companies, who are in this frustrating position, will start looking for a SEO Company. SEO means “Search Engine Optimization”. And a good SEO company will bring your website higher in the results from search engines on the internet like Google. The intention of these ‘higher ranking techniques’ is to bring more visitors to your website, which hopefully will result in more customers, leads or sales.
For example, if you have a taxi company in Dakar, and people type keywords in Google like ‘Taxi driver Dakar’, it would be nice if your company pops up as the first in the search results. The fact is that, the lower you are in these search results, the lower the number of visitors you will have on your website. So again, using “higher ranking techniques” means that you increase the number of visitors on your website. Therefore everybody wants to be on the first page of Google. Clear?
During the last years the internet provides also other marketing tools. The rise of social media for example, like Facebook, Twitter, Youtube and so on, became also major factors in your internet marketing. Among lot of other things I will not mention here, you can say that SEO grew out to a highly complicated business, which most companies cannot handle anymore by themselves.
How companies find SEO companies.
Logically they start in Google by typing their location + SEO. A major list of SEO companies will appear. The first SEO company they contact, will be probably the one at the top, since it seems reasonable that the SEO company at the top must know what heâ€™s doing. But then a remarkable phenomenon will happen, when they also start to contact other SEO companies in the Google list: They all tell you the same things, or even worse, they promise you miracles.
How can SEO companies promise every client to get them onto the first page of Google? The easy answer is that some can deliver while others canâ€™t. But believe me, most can’t. So if thatâ€™s the case, how to find a good SEO company for hire?
How to find a good SEO Company.
First, let me clear up some common mistakes and misconceptions. Many companies think that if a SEO company has a glossy and nice website, they must be good. This might be true, especially if you are also looking for a SEO company that can make a good website for you, but the main fact is that most of the top SEO specialists has no website at all or only a second-rated one.
Another mistake is to go blind on the SEO company that ranks number one in Google. And to explain it as they know their business. It seems logic, if you want to rank high in Google you look for a SEO company that rank high as well too in Google. But one of the ranking factors of Google is the time factor that a company appeared in Google: The longer a company “exist” in Google, the higher it will rank. This has nothing to do with good SEO of course. The domain name of a SEO company is also a major factor to rank high or not. For example: If a (smart) SEO company named himself “SEO SENEGAL”, and a customer is looking for a SEO company in Senegal by typing <seo senegal> in Google, the result is that he will pop up as number one.
The third mistake is to look only for big companies with lot of employees, thinking they must know what they are doing. That is possible of course, but bigger is not always better by definition. Your right SEO company might not even be a company at all in the end. It can be one guy just working at home, without an expensive car or fancy business suit. Anyway, don’t write either of them off automatically.
How to look under the hood of a SEO company.
A major problem of companies who wants SEO support is that they don’t know what they need. That is also because SEO is a very complicated technique of course. What is an one time SEO audit? CPC management? Retargeting? Content marketing? ROI? Link building? Or all the other difficult services SEO companies offer? Most people don’t know.
A good idea might be to figure out first the job that has to be done. How many % grow you want to see in your sales? How many % more leads you want to your website? On which position you want to rank higher in Google? Have a target in mind by which you can measure the success and the investment in SEO. This has to be goal too in the communication with a SEO company. If you don’t have a SEO company that cannot already communicate on this level, forget them.
And remember always, dealing with a good SEO company can take lot of time from you too, because they might need lot of information. Are you willing to pay that price, besides all the money?
Contact more than one SEO company. Once you know what you want, sit down with a SEO company, in person or by phone or email, that seems reasonably qualified. And ask them to help you figure out what you need to do. Most SEO companies will offer a free consultation because they know by doing so they have a chance to impress you and win your business. This time will also help you to know if you like the company and the people youâ€™ll be working with.
By the end of the consultation you should received a proposal with the services you need and pricing for them. Then, go do the same thing with one or two other firms to have a basis for comparison. But donâ€™t advertise this. When you tell a SEO company â€œI am shopping aroundâ€, or â€œI am talking to other companiesâ€, it doesnâ€™t always make them compete harder for your business, it can make them even compete less.
Get references if necessary. In most cases when you are a specialized company it might be important if a SEO company knows your branch, terms and jargon of your biz. This can be very important for high tech or medical companies. It is namely very difficult to optimize something for Google if you don’t know what it is or can do. Ask the SEO firm how they were founded, what their best client experience was, what their worst client experience was and how they handled it, and how theyâ€™ve improved over the years.
Setting clear goals, getting multiple bids, examining predictors of the future, and listening to stories. Thatâ€™s how to find a good SEO company.
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