- City: Cairo
- Country: Egypt
- Phonenumber: +20 101 122 6036
- Email: firstname.lastname@example.org
- Website: https://www.giant-bicycles.com/en-in
- Bicycle sale details: Bicycles, Electric bicycles, Bicycle parts, Bicycle repair and service, Bicycle export, Accessories, Others
- New or Used: New
- Listed: October 11, 2017 6:34 pm
- Expires: 170 days, 23 hours
Giant was established in 1972 in Dajia, Taichung County (now part of Taichung City), by King Liu and several friends A major breakthrough came in 1977 when Giant’s chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand names as a private label.
As bike sales increased in the U.S., and after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant’s sales. When Schwinn decided to find a new source and in 1987 signed a contract with the China Bicycle Company to produce bikes in Shenzhen, Giant, under new president Bill Austin (formerly vice-president marketing at Schwinn), established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1984, Giant also set up a joint venture, “Giant Europe,” with Andries Gaastra of Dutch bicycle manufacturer Koga-Miyata. In 1992, Gaastra sold his shares back, and Giant became a full shareholder of Giant Europe.
By 2014, Giant had sales in over 50 countries, in over 12,000 retail stores. In 2007, its global sales surpassed 5 million bicycles and US$820 million in global revenue, and by 2012 it had reached 6.3 million bicycles and revenue of US$1.8 billion
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