ASA Kenya – Supporting small entrepeneurs
ASA Kenya was established in 2007, with the mission to establish Greenfield microfinance institutions in Asia and Africa. A large number of people with low income of those countries remain excluded from financial services as the mainstream banks or financial institutions do not consider them bankable. The main motto of ASA International is to offer apt financial services to the poor and the low income segment of the developing countries.
In doing so, each entity of ASA International follows the Microfinance Model of ASA, Bangladesh by adjusting local circumstances and economic culture, and operates under the “ASA International” brand and banner. The entities have been set to become leading MFIs of their respective target markets by replicating the ASA model successfully. This model, for its simplicity, standardization and high level of decentralization, is fast scalable and exceptionally efficient.
The main resources of the ASAI includes its access to the highly skilled and experienced management and staff of ASA, its distinctive model, the strength of the ASAI Micro Banking System (‘AMBS’), its well-capitalized balance sheet, and access to finance from the both international and local sources.
ASA International currently is managed by former senior executives of ASA with full and active support and collaboration of ASA. It provides the senior and middle management for operation and other human resources, technology and microfinance expertise necessary for a rapid international rollout as well as expansion..
ASA International strongly believes that sustainable and profitable business model can be created through focusing on the poor in a challenging operating environments. Since the inception, it has been striving to spread of a highly efficient and scalable model of microfinance in addressing poverty. Currently, the entities of ASAI render microfinance service to 1.5 million poor clients of 13 countries of Asia and Africa through 1,177 branch offices.
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